accelleraing innovationvisualisation track or illustration visualisation categories animation & presentation
communicates and structurises in idea-, vision- en coalition forming.
What emerges is always a simplification, but when chosen well, it provides people with an insight that was not there.
(STRATEGIC) VISUALISATION TRACK
no direct briefing, but a dialogue to get to the end result.
We also use this method in innovation design.
in dialogue with a project or process
Creating a visual in co-creation offers advantages in processes that are aimed at vision formation, strategy determination and coalition formation.
It is a way to determine a shared vision and to support and structurise the dialogue. A visual carried by the team is a valuable connection.
Images emerge that guide the process of innovation (process visuals) and those that portray the project to the outside world (communication visuals).
process // overview // inter connections
Complex abstract innovative systems are often difficult to provide insight into. By combining realism and abstraction, we visualize overview and inter connections.
System visualisation can depict both the project and the process. This allows you to better relate to the whole and to better identify and delineate complex connections. A system visualisation separates the main issue from the side issues and makes the project easier to approach holistically.
We are largely responsible for the visual identity of the MaaS Program (Mobility as a Servive). When the Unit Innovation in Mobility, ministry of IenW; was founded, we created a series of roadmaps and artist impressions.
Main image 1 of the Program MaaS (Mobility as a Service) with 7 scalable national pilots, ministry of Infrastructure en Watermanagement.
simplicity // impact
Often a s=problem or solution can be boiled down to its core to be captured in a single image; complexity would only distract.
Standardisation EU railway network, in commission of OV-Spoor, IenW.
Data scources, environmental risk, in commission of DGMI, IenW.
Upside-down approach of the mobility system, Prog. MaaS, IenW.
persona's & journeys
future // explore
The future cannot be predicted, but it can be explored. Scenarios are a good tool for this.
A user scenario helps to assess and communicate the consequences of an idea in "reality". And in this way not only gain more insight into what is coming your way, but also to think about the question: 'Where do I actually want to go'?
You can contact us for setting up storyboards, translating written to visual scenarios and customer journeys.
data and graphics
data visualisation // infographics // insight
The combination of realism and abstraction is specifically suitable to clarify complex coherence. It ads impact and results in a more tangible understanding than graphics alone.
future // user context // realism
Innovations require explanation in images to better involve and engage others. Sometimes an idea needs more explanation, context or framework to be understood. Suggestion is often more important than precision.
Drawing is the perfect tool for this. Our artist impressions are hand-drawn, and are shaped on the basis of technical documentation and conversation.
animation and presentation
“pitch with impact”
We provide storyboards & animation, powerpoint presentations & templates and slide-docs.
storyboarding and elaboration
Sometimes a complex story needs more than separate images to tell its story.
We provide the setting up of storyboards or translating written into visual scenarios. We take care of the implementation of the animation in collaboration.
storyline // template // implementation
You can contact us for setting up a storyline and translating it into a presentation. For government we use the government house style template and variants thereof.
We can process visualizations with (a lot of) text in presentation format, so that the text can be adapted afterwards for different presentation purposes.
Slides of presentations for projectmanagement Prog. MaaS, IenW
Slides of the base presentatie of the Unit Innovation in Mobility, IenW. I.c.w. Tappan.
Slides of "Balanszoekers" - Unit Innovation in Mobility, IenW.