Visualisation
accelleraing innovation
visualisation track or illustration visualisation categories animation & presentationvisualisation
communicates and structurises in idea-, vision- en coalition forming.
What emerges is always a simplification, but when chosen well, it provides people with an insight that was not there.
(STRATEGIC) VISUALISATION TRACK
no direct briefing, but a dialogue to get to the end result.
We also use this method in innovation design.
visualisation track
in dialogue with a project or process
Creating a visual in co-creation offers advantages in processes that are aimed at vision formation, strategy determination and coalition formation.
It is a way to determine a shared vision and to support and structurise the dialogue. A visual carried by the team is a valuable connection.
Images emerge that guide the process of innovation (process visuals) and those that portray the project to the outside world (communication visuals).
Our tools:
system visualisation
process // overview // inter connections
Complex abstract innovative systems are often difficult to provide insight into. By combining realism and abstraction, we visualize overview and inter connections.
System visualisation can depict both the project and the process. This allows you to better relate to the whole and to better identify and delineate complex connections. A system visualisation separates the main issue from the side issues and makes the project easier to approach holistically.
We are largely responsible for the visual identity of the MaaS Program (Mobility as a Servive). When the Unit Innovation in Mobility, ministry of IenW; was founded, we created a series of roadmaps and artist impressions.
Main image 1 of the Program MaaS (Mobility as a Service) with 7 scalable national pilots, ministry of Infrastructure en Watermanagement.
Bus Rapid Transit. In commission of IenW, OVspoor.
Register Externe Veiligheidsrisico's. In commission of DGMI.
Urban landscape changes through MaaS and ovreview key players and elements
Overview of collected data on the Open API platform of Prog. MaaS.
Data privacy when connecting MaaS service providers to the Learning Environment.
Exploring impact of AI on mobility in The Netherlands, in commission of IenW.
Datakoers DGWB, in commission of IenW.
Datakoers DGMo in commission of IenW..
core image
simplicity // impact
Often a s=problem or solution can be boiled down to its core to be captured in a single image; complexity would only distract.
Standardisation EU railway network, in commission of OV-Spoor, IenW.
Data scources, environmental risk, in commission of DGMI, IenW.
Upside-down approach of the mobility system, Prog. MaaS, IenW.
persona's & journeys
future // explore
The future cannot be predicted, but it can be explored. Scenarios are a good tool for this.
A user scenario helps to assess and communicate the consequences of an idea in "reality". And in this way not only gain more insight into what is coming your way, but also to think about the question: 'Where do I actually want to go'?
You can contact us for setting up storyboards, translating written to visual scenarios and customer journeys.
From the opening presentation of an international Railway Meeting
From the base presentatie of the Unit Innovation in Mobility, IenW.
data and graphics
data visualisation // infographics // insight
The combination of realism and abstraction is specifically suitable to clarify complex coherence. It ads impact and results in a more tangible understanding than graphics alone.
Artist Impression
future // user context // realism
Innovations require explanation in images to better involve and engage others. Sometimes an idea needs more explanation, context or framework to be understood. Suggestion is often more important than precision.
Drawing is the perfect tool for this. Our artist impressions are hand-drawn, and are shaped on the basis of technical documentation and conversation.
animation and presentation
visual
storytelling
“pitch with impact”
We provide storyboards & animation, powerpoint presentations & templates and slide-docs.
animation
storyboarding and elaboration
Sometimes a complex story needs more than separate images to tell its story.
We provide the setting up of storyboards or translating written into visual scenarios. We take care of the implementation of the animation in collaboration.
Storyboard European Railway Meeting
Animation still European Railway Meeting. I.c.w. VormVijf
Animation still "MaaS; 7 landelijke pilots", Idee Aan Zee
Animation still "MaaS; international ticketing". I.c.w. VormVijf en Anton Mijs.
presentation
storyline // template // implementation
You can contact us for setting up a storyline and translating it into a presentation. For government we use the government house style template and variants thereof.
We can process visualizations with (a lot of) text in presentation format, so that the text can be adapted afterwards for different presentation purposes.
Slides of presentations for projectmanagement Prog. MaaS, IenW
Slides of the base presentatie of the Unit Innovation in Mobility, IenW. I.c.w. Tappan.
Slides of "Balanszoekers" - Unit Innovation in Mobility, IenW.
